PixelSpoke is a web design agency with a focus on community credit unions. While they are a B2B company, their brand is very human — after all, “businesses” don’t buy, people do.


What I Did


  • Stakeholder Interviews
  • Information Architecture Audit
  • Competitive Audit
  • Style Guide
  • Content Strategy
  • Copywriting


My favorite reaction to the site was from a potential client on a sales call: “There’s a very genuine and disarming positivity to your site that feels like a breath of fresh air compared to the myriad other agencies out there.”

Screengrab of design agency homepage