For Missoula Federal Credit Union, the values truly come first. To make their new site reflect this, I upended the typical credit union site and put values first—everywhere.

The website is not for people who are just looking for a generic banking account,and that’s the point—Missoula FCU is looking for people who want to be part of their mission, and this new site is designed to help those people know they’ve found their financial home.

It’s not about just opening a checking account, it’s about joining a movement.

So, as I developed the wireframes, I focused on how to use the values (instead of products) to inspire potential members.


The new homepage is all about the mission and how the reader can get involved, and product pages lead with the positive impact the product has in the local community.


Based on the sample copy I provided in the wireframe, the client requested I write all the copy for the new website.

What I Did

  • Information Architecture Audit
  • User & Stakeholder Interviews
  • Surveys
  • Personas
  • User Journeys
  • Competitive Audit
  • Stakeholder Presentations
  • Wireframes
  • Copy
  • User Testing